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JOY CROCKER
Manifest: Rocket All Company Meeting '25
OPTIMISTIC | BOLD | HUMAN
The Insight
On the heels of a bold rebrand, team members needed to feel how company strategies released a year prior were becoming reality.
The Idea
A rallying cry to roll up our sleeves, dream, and do the impossible: reawaken the American dream. Thousands of team members filled an arena to experience storytelling, presentations, and interactive experiences. Attendees explored Rocket’s new brand, core creative idea, and Rocket.com vision, all centered around the narrative of manifesting a dream into reality.
The Journey
Attendees were guided through the steps of a dream manifesting into reality, with each stage represented by a distinct shape and color. From the spark of imagination to cultural amplification.
Interactive activations
Shareable photo ops
Food and beverage
2 hrs live presentation content with
multi-screen videos and choreographed LED wristbands with haptics
Stage design
The event unfolded through 5 modular, ambient animated environments built on a unified grid system. Custom ultra-wide keynote presentations were designed and animated within the same grid, creating a seamless visual experience.
Opening Video
The opening video launched the in-arena experience, using the full 3D canvas of our all-LED stage. Through optical illusions, we brought the Morphs to life — breaking free from confinement and symbolizing dreams finally being set in motion.
Pre-show activations
Before entering the main event, attendees engaged with interactive activations that brought Rockets new brand and strategies to life.
Highlighted activations include: Manifestation Stations, Prosperity Greenhouse, and Affirmation Generator.
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