I’m Joy — a creative director based in Brooklyn, NY, where I live with my rescue dog/muse, Blue.
 

I’m obsessed with digging into the messy, beautiful truth of what makes us human — then turning those insights into brand experiences that actually connect. The kind that make people pause, feel something, and remember.
 

Whatever the brief, I lead with story. I build emotional through-lines that surprise, delight, and draw people in. My favorite part? Co-creating with a team — watching a spark of an idea evolve, get weird, and become something powerful enough to move both hearts and numbers.
 

Outside of work, you’ll find me wandering Brooklyn with Blue, throwing dinner parties, dancing, or chasing creative inspiration somewhere a passport is required.