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JOY CROCKER

Chosen Family Portraits at Motor City Pride
The family portrait is a long-standing tradition, but Rocket introduced something new: Chosen family portraits.
Chosen family offer the love and support that biological families sometimes can’t or won't. For many LGBTQ+ people, these bonds are vital, yet they often go unrecognized and undocumented.
To honor them, Rocket set up a free professional photo studio at Motor City Pride. Because home isn’t just where you live — it’s where you feel love, belonging, and acceptance.
Personality
Unifying
Compassionate
Symbolic
The activation
Over 1000 chosen families had their portraits taken by a professional photographer in a pop up photo studio. Photos were then displayed on a digital “foyer” gallery wall, printed on site, and sent digitally.

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