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Chosen Family Portraits at Motor City Pride

The family portrait is a long-standing tradition, but Rocket introduced something new: Chosen family portraits.

Chosen family offer the love and support that biological families sometimes can’t or won't. For many LGBTQ+ people, these bonds are vital, yet they often go unrecognized and undocumented.

To honor them, Rocket set up a free professional photo studio at Motor City Pride. Because home isn’t just where you live — it’s where you feel love, belonging, and acceptance. 

Personality

Unifying

Compassionate
Symbolic

The activation
Over 1000 chosen families had their portraits taken by a professional photographer in a pop up photo studio. Photos were then displayed on a digital “foyer” gallery wall, printed on site, and sent digitally.

© 2025 by Joy Crocker

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