Conscious Collection
Threads Conscious Collection
This limited edition apparel and product collection from Threads focused on items sourced from sustainable suppliers. Sunglasses made from recycled water bottles, certified B corp tote bags, and American supply chain cotton apparel are all among this niche curation.
A still life picnic scene inspired my photo and video lookbook direction. Natural materials such as a linen blanket and vintage glassware were offset with fresh greenery, wildflowers, and vibrant citrus slices.
Service
Graphic Design, Photo + Video Art Direction
Personality
Natural
Fresh
Airy
Badge Design
The focus of the line was products themselves, not overwhelming graphics, so I designed simple understated badges and text layouts to be printed on the items.
Each badge depicts an abstract conscious element of the product it was printed on. For instance, weaving locally manufactured organic cotton apparel.
