"The ISMs" are a set of 20 value statements that unite the 100+ companies in the Rock Family of Companies, like Rocket Mortgage, StockX, and 100 Thieves. Leading the brand overhaul for ISMs, I knew we needed a brand that could scale across multiple applications while telling the stories of the ISMs. In addition, it needed to feel current and inclusive for 30,000+ team members, while respecting the ISMs' 35+ year history. The result was a system of modular artwork and matching icons that could be rearranged for limitless layouts and scales. This was applied to a 175 page book, video, animations, instructional design, digital communications, awards, UX, and event design.